Thursday, August 30, 2012

Identity

If you dont have signage on and around your company building then how are customers ever suppose to find you? Its incredible the amount of companies that refuse to renew their signs whether theirs are just old or even non existing. As a matter of fact I challenge you to look around more the next time you go for a drive and see how many business you can spot that could use an upgrade on their signs that identify them. Without an identity you are nothing, no one will recognize you, so no one will come. "A business with no sign, is a sign of no business" is what we always say. Don't let the signage that represents you look old and beat up, that's where people get their first impression on your company from. When you go to publics the first thing you see is their giant green letters. Right away you know where you are. Its the same for all other companies big or small, customers want to be able to identify you. Make sure that your identity will impress them and give them a good first impression.

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