Power of Signage

Signs are under rated and over-looked, just like long snappers in the NFL. Signs are very powerful and create a huge impact on the outcome of your company. Whether people realize it or not they are always scanning the roads while driving looking at all the different signs that over populate each side. Every corner you turn there is a new business complex full of 10-15 businesses each with its own sign. With that many signs for people to look at you need to make sure yours is the one grabbing thier attention. Customers wont know that they can go to your business for a product untill they see the sign that shows them your business is there, and when they see that sign they make their first judgement on the type of company you are, what you produce, and the way you portray your company. Your signage is like the initial greeting to your customers, if its hard to read and out of place not many people are going to go further then just reading your company name (if they can even do that). If your sign is easy to read and has good color customers will be able to read and make a positive first judgement on your company.

Signage goes beyond the front of your store. Billboards, banners, and most effective vehicle wraps. Vehicle wraps are one of the most powerful forms of signage. Creating hundreds of thousandof views per year for your company, a custom vehicle wrap can be the most economical and effective form of advertisment for your business. Vehicle wraps allow you to become creative so that you are catching the attention of other drivers while at the same time they are very informative. Vehicles have plenty of room to fit your comapany name, phone number and many examples of what your comapany is producing. Instead of sitting back and waiting for business to come to you, its like your going out and grabbing more business.

Your signage is the starting block of your comapny. If you dont make a good base its going to be hard to build up from there. Invest money to make your signs the one people are looking at. The turnover will be worth it and you will make your maney back in no time. Give us a call at Laser Sharp Sign Design and we will have you on your way to gaining more business with your new custom signs!

Debate Signage

With all the hype of the 2012 Presidential debate I want to point out the debate signage and Large Format Printing, Posters, Yard Signs, ect. Anyone in politics trying to run for any government positions understands that the type and amount of signage they use is very critical is their political run. The more signage they have posted around the more people they get to see their signs and talk about them. When you pass by a Obama or Romney poster, it makes you think about the debate and start to wonder who your gonna vote for if you haven’t decided already. It starts with the initial decision to run for a position. You immediately want to start getting posters and road/yard signs in as many places as possible. These signs may be smaller but they attract many views because there is so many in every district. An example of a big road sign is a billboard, these also get many views being placed on highways where constant traffic is flowing.

Now we are in actual debate where the presidents have been talking in large groups of audience and on national television. You will notice that unlike in the speeches the President and Governor gave while running there are no signs of either party in the debates. But there is still Large Format Printings set behind them for a background. While running Large Format Printing is used to be an image of their face and a slogan to represent themselves.

In other situations that are not political Large Format Printing is still a great sign that can be used for other speeches and conventions. They can fit a lot of advertisement or information for your company if your using one at a convention.

    

Sporting Facilities

Sporting facilities such as little leagues or high schools are prime spots for signage and advertisement. There are many posters and banners that wrap around the fence from behind the plate to center field. Each banner has advertisement from any business which has payed a small fee in order to have a banner on the field. This is a great spot for advertisement, not only are you supporting the town sports complex and kids who play there but you are also getting a lot of recognition from parents and family that will bring business to you. Banners are not always the cheapest in price but they give you a great quality picture and can last for a very long amount of time if taken care of properly.

Another thing a little league or high school needs are signs rewarding district, regional and state champions. Every sport complex you walk in honors the players and teams who have accomplished excellence. As a sporting complex these signs should be used as your sales tactic for people who are debating which league to put their kids in. If you show them high quality signs of past champions you show them that it is about the player, they will be honored and that your little league is the place to be if you want to win.

Retail Signage

Retail Signs are usually placed in the front of a home or business when its being sold or rented. These signs are fairly simple, most of the time they have the name of the Realtor and the company which he/she works for. The only other thing on the sign is the number to contact, no information about the house or building unless they have an informative sheets attached to the sign for people to take. What makes these signs are the structures that boarder them. They are usually white and they have an authentic look to them that makes people know its a for sale/rent sign as soon as they see it. Although the signs are simple and do not contain a great deal of information, the info that is does give you is very important and needs to be clear and easy to read from the street. Its important if you are to use one of these signs that your producer gives you the best image possible, to make you and your company look more professional.

Although most of the time this type of signage is used for realty is can also be used as a  business road sign or the main sign to a building. If you have a business on a piece of property it would not be a bad idea to have a sign like this labeling your business with the street address and phone number. Like I said earlier they are very distinct and grab peoples attention. You can have the same type of frame that a realtor sign has but with a different style. This will grab the attention of your street viewers and let them know that you are located there. These pieces show professionalism that makes your customers realize your the people to go see for whatever product you offer. Visit us at Laser Sharp Sign Design and we will start assembling your new sign giving you the professional look your customers seek for.

   

QR Codes

You have probably seen these small digital looking boxes around before, but unless your involved in marketing you might not have understood what they do. QR stands for quick response. These codes are created to give your customers a simple way to get to your site, see promotions, or describe the product that they scanned the code from. You can use these codes to advertise anything, just tell your customers to scan them and see what the code has to offer. All they need is a smart phone and to download a QR scanner app, some smartphones are coming with this scanner as a stock app. Once they scan it with their phone it will direct them strait to the page that the code is set for. This is a great tool in advertising to give your customers a new and simple way to view your products, see sales and get descriptions on what they are buying. If you use these QR codes effectively you can gain a lot of customer visibility and will keep your customers active with your business by having them stay up to date with what your business is offering

Weeding

Weeding is the process of getting just the imaging or letters you want from a piece of cut-vinyl. When are working with cut-vinyl you start with a whole piece of vinyl to put into the cutter. The graphic design sets up the image that needs to be set up and tells the cutter when to start cutting. The cutter uses dimensions of the vinyl in order to make exact cuts. The machine is very quick and precise, it uses a tiny blade connected to the “head” which stores the dimensions and controls the cuts on the vinyl.

Once the machine is done the process of weeding begins. Depending on the color of the vinyl the cut lines can be easy or hard to see. Use the lighting around you in order to find them. When weeding you have to remember that you want to leave the image that you cut out on the paper, meaning that you are “weeding” or peeling away the outer parts of the image. At the end of the process you should be left with the image that your machine cut out still on the paper. This allows you to transfer the image to a wax paper, then from there place it onto the substrate you want.

An example that shows how important this type of installment is name, number, and office hours on doors of business. Have you ever wondering, wow how did they get all these letters so strait? They didnt, the machine cuts them out strait and then they are just transferred from the wax paper to the door. This gives the installer the ability to make all the letters strait without having to apply them one by one.

Construction Signs

Construction signs are useful for construction companies and people on the road. It is easy to distinguish the bright orange sign on the sie of the road and know that its for construction. These signs are overlooked, they save workers life’s everyday by giving warnings to drivers on the road. Without signs like these it would be inevitable before someone not paying attention hit a road worker. Although its no fun to get caught up in construction on the road these signs are very important in helping contractors establish their work sites and give their employees a safe work place. Be aware of these signs, they are for the good of yourself and people working on the road, they are put there for a reason and should be followed. Signs are important in everyday living and although they may not save your life there are life’s out there that they do protect.