Believe it or not, colors used on lettering and images effects the consumers view on something. When creating a banner, sign, or anything involving advertisement you want to make sure that your color choices are safe, yet exciting. There are some cases in which good ole black and white is all you need but, sometimes it is good to get creative and stick out from the crowd. With all the signs out there, there are plenty of black and white letters, when you change it up your standing out and catching the eye of more viewers.
Although you want to stand out, you dont want to become tacky. This meaning that your colors are clashing taking away from what the letters say and what they actually look like. On a banner you should be able to express what you need to with 3 colors. The background, the main wording, and the advertising “bullets.” This gives the viewer a nice image and gets your point across.
Below is a color combination chart to give you an idea:
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