Monday, November 5, 2012

Digital Signage


With all the new technology hitting the streets, its just a matter of time before signs are all digital. With higher resolution it is easier on the eyes, helping people to pick up colors and visuals better. It also allows for an advertising system where more then one company can be advertised on a sign. With the ability to play through a few different images it makes it easy for multiple companies to advertise with one sign. Digital signage is also great to display dates of sales or events. They are able to give a statement allowing viewers to get some details about the company or event rather then just a name. This is an awesome advertising tool that is not used effectively in today’s advertising. It would be the equivalent of having a commercial on the sign in front of your building. They have casing that protect them from water and any other elements. So no worries about repairs, another advantage is that your sign wont fade or wear out.
Look at New York City, the place it lite up from building to building. Producing thousand of advertisement for all different companies.
    

1 comment: