Vehicle Wrap Industry Stats

The following stats are from the vehicle wrap industry as a whole. If you want the best in designs and production come to Laser Sharp Sign Design we will give you the best!

• Mobile advertising may be the most efficient and effective form of outdoor advertising, reaching more consumers at a lower cost per thousand impressions then any other outdoor advertising.

• More then 95% of Americans are reached by media targeting vehicle drivers and passengers.

• The average American has traveled 302 miles in the past 7 days.

• One vehicle wrap can generate between 30,000-70,000 impressions a day.

• Fleet vehicle wraps are be used for various types of advertising campaigns, including new product launch and even marketing, and are being used more and more in the marketing mix.

• Fleet vehicle advertising increases name recognition 15 times greater then any other form of advertising.

• 30% of mobile outdoor viewers indicate that they would base a buying decision of an ad they see.

• Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent (as of 2003) representing 19%. The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year.

• 8 out of 10 Americans report they they have walked downtown, or into the city on average of 6.1 miles in the past week. This pedestrian traffic gives great opportunity for advertisers.