Companies that provide a service usually have a fleet of work trucks to go on job sites. These trucks are a big investment, but if used correctly you can use that as a huge advertisement tool and gain a lot more business. When you make this investment one of the first things to mind should be making them into billboards on wheels. Whether you choose to go vehicle wrap or decals your trucks should be plastered with your logo, name and information about your company. It is a huge advantage to have trucks like these on site because now you are physically showing people who drive by the service you provide. When people see what you are doing the first thing they will do is look for your work truck. This is where it is important not only to make sure that you are advertising on your truck, but doing it to the best of your ability. I have talked a lot about the signs that represent you, this has the same effect. If people see the service but then see a truck with beat and worn signage representing the company they will most likely keep passing by without a care. But if your truck has good color and graphics that will grab peoples attention and make them more interested in the service that you are providing. It goes back to looking professional, even with the economy in a slump people still want professional work, its essential that they get things done right the first time and there's no better way to show that your that company then giving them a great first impression from your image.
The below images show a work truck before and after getting updated signage. It makes the truck much more visible and easy to read. Customers don't look at the type of work vehicle you use, they care about the image that you create for yourself. People will recognize a vehicle with good signage on it no matter what type it is, that is your advertisement and its what convinces people to use your service.
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