Sign placement is a critical step in buying and installing a sign. Obviously you want your sign in a location where you are going to get the most views but it also has to be visible to the right people at the right time. For instance if your company is on a busy road with a lot of traffic you need your sign somewhere that can be seen from both sides of the road and also give drivers the chance to see it and make a decision to stop if they want to do so. The best way to mount a sign by the road is perpendicular, with a good amount of hieght to enable view from a greater distance.
Research shows that if a sign is mounted on the fron of a building instead of perpendicular to the road, it needs to be 70% larger in order for it to be read in time. Also note that the more letters and words your sign has the longer it will take to read. Driving is already a hassel for most people on the road, when those people are now trying to look for signs to get somewhere it becomes even more difficult. These tips are not only good to gain new business and help advertise but also to make it easy for your customers to find your location. If potential customers never see your sign then you wont be getting much business. Iv said it before and I will say it again, a business with no sign is a sign of no business.
The table below shows the amount of time a driver needs to read and stop for your sign at different speeds:
| Minimum Required Legibility Distances in Varying Situations | ||
| Speed (MPH) | With lane change (in feet) | Without lane change (in feet) |
| 25-30 | 410 | 155 |
| 35-40 | 550 | 185 |
| 45-50 | 680 | 220 |
| 55-60 | 720 | 265 |
| >65 | 720 | 280 |
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